Magic Wand SEO – How to get good SERP with no effort
I have quite a lot of request of people that seem to slowly become aware of the importance of a good Ranking in Search Engine Page Results (SERP). Nearly all of them say something like “I’d be interested in getting a quote from you for some SEO work” or similar. This is what I call “Magic Wand SEO”. But unfortunately my wand exploded and my spellbook was destroyed last time I tried to tamper with Googles free will.
To make it clear: This kind of SEO is an illusion. SEO is a time and money consuming, highly specialised task, which will take up to 3 month before you may notice the results. By results I do not mean just a rise in visitors to your website or even less relevant things like the rise of your websites page rank.
There is only one real and relevant measurable for good SEO:
The rise in conversions and there for rise in sales. They do not have to be online, SEO can and should affect your offline sales too.
No Guarantee
Another important fact is that there cannot be any guarantee for success. And if there is success the question remains do I get a Return Of Investment (ROI) and when. The Google algorithm for ranking the results consists of something between 100 and 200 parameters, that keep changing frequently. Any company promising a SERP1 result are impostors.
Why am I just talking about Google?
Simple: Google has an effective market share of over 93%. The remaining 7% are shared by Yahoo, MSN and others. Of course “the others” have to be considered, but I don’t think they have to be mentioned 
Ever had to teach a topic your not familiar with?
About five years ago I got a phonecall from somebody, asking me if I would do some teaching for the German Bundeswehr. I asked for the subject and the person told me, that it was a Java Course… The person asking was my Java tutor, I had done a cours with, only 3 months before.
I didn’t take me long to decide and with shaking legs I accepted. I knew, that it was mostly about knowing more than the participants. As I was pretty sure about their level of Java knowledge and I had about three months to prepare, I expected things to turn out fine… And they did! Do you know the feeling? Tell me about it!
Now, I am still regularly giving courses, but the subjact has switched from Java (which I was and am not to fond of anyway) to Web Design, Web Development, eMarketing, SEO and more… I really enjoy the job, even though I now have to travel to Germany once every three months. I would really love to do some teaching in Ireland. Anybody and Idea?!
