Magic Wand SEO – How to get good SERP with no effort
Posted by Chris B. Kerndter on März 19, 2009, under General, SEM, SEO, SERP.
I have quite a lot of request of people that seem to slowly become aware of the importance of a good Ranking in Search Engine Page Results (SERP). Nearly all of them say something like “I’d be interested in getting a quote from you for some SEO work” or similar. This is what I call “Magic Wand SEO”. But unfortunately my wand exploded and my spellbook was destroyed last time I tried to tamper with Googles free will.
To make it clear: This kind of SEO is an illusion. SEO is a time and money consuming, highly specialised task, which will take up to 3 month before you may notice the results. By results I do not mean just a rise in visitors to your website or even less relevant things like the rise of your websites page rank.
There is only one real and relevant measurable for good SEO:
The rise in conversions and there for rise in sales. They do not have to be online, SEO can and should affect your offline sales too.
No Guarantee
Another important fact is that there cannot be any guarantee for success. And if there is success the question remains do I get a Return Of Investment (ROI) and when. The Google algorithm for ranking the results consists of something between 100 and 200 parameters, that keep changing frequently. Any company promising a SERP1 result are impostors.
Why am I just talking about Google?
Simple: Google has an effective market share of over 93%. The remaining 7% are shared by Yahoo, MSN and others. Of course “the others” have to be considered, but I don’t think they have to be mentioned 
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2 Replies to "Magic Wand SEO – How to get good SERP with no effort"
admin on März 20, 2009
And this 70/30 is one reason why SEO is so expensive
Mariusz on März 20, 2009
Word. This is why my work is 70% talking and convincing and 30% working. Sad but true..
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