eMail Marketing with Mailchimp
Posted by Chris B. Kerndter on Juli 17, 2009, under General.
I have been looking for a good email marketing Solutions quite some time and about three months ago I discovered Mailchimp.
Have used Mailchimp for two newsletter shots so far. I want to give you an overview about those things that make a real difference for me, when I use Mailchimp:
Testing the Newsletter
Beside being able to send you a preview of the Newsletter, Mailchimp has a featured called Inbox Inspection. It is basically a test lab, where your get screenshots of your newsletter made with about 30 different desktop and web mail clients. Especially when you are sending HTML Newsletters this is an invaluable feature, as some email clients are not very good at rendering html emails
Beside the inbox inspection, the test lab also features a spam filter check in which with desktop, server and gateway spam filters are considered.
Last but not least there is a content assessment, telling you about HTML content, HTML code and Text content issues.
Reports
The next very useful feature are the extensive reports, especially the visual implementation, down to a color-coded worldmap, where you can see in which countries you got the most opens is great. Very helpful is that the bounce, open and click ratios are put in relation to the respective industry averages you are in. You also get to see how often your newsletter was forwarded. Besides you also get the list of people that complained (marking your email as spam), unsubscribed, bounced and opened. There is a visual click map of your newsletter, a list of links with total and unique clicks.
Certainly the best feature in terms of marketing analysis is the full integration into google analytics, through wich you get to know everything about the return of investment of your campaign. it shows the camaign view of achieved goals, can be linked to your ecommerce stats and of course simple contetn related information like, how long did visitors of that campaign stay and how many pages did they visit.
One newly added feature as announced in the MonkeyWench July 2009 Newsletter is the ability of tracking twitter tweets about your email campaigns in Mailchimp. Check out the mailchimp blog for further details.
Costs
Mailchimp is not free, but definitely worth every cent it costs. If you don’t go on a monthly plan, the cheapest will be 3 cent per mail, if you buy up to 2000 credits (sent mails) it drops down to half a cent per mail if you buy a 200.000 credits pack. The monthly costs are calculated by number of subscribers of your lists, so for example up to 500 subscribers will cost you 10$ per month. It is pretty straight forward and easy to calculate, when you are better of with the monthly plan or with the pay-as-you-go plan.
Conclusion
I am very convinced of this service and will continue using it. If I every find something more satisfying I will let you know.
Do you know Mailchimp? What do you think? Let me know!
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